Case Study: Engineering services website
Promaneng is an Engineering and Project Management Company that are specialists in the field of Unmanned Aerial Vehicle (UAV). The main focus of their website is to explain to and guide clients through the Remotely Piloted Aircraft Systems (RPAS) process.
Review and Plan
We started planning after two of the directors attended the “Digital Marketing: Basic and Benefits for Business Owners workshop”
During the planning sessions, it was decided to focus on creating a new website while maintaining the same corporate look and feel.
The initial design happened on paper, followed by a prototype and the use of layout forms to collect the content needed. Since all the team members contributed to content, a process was put in place for the update and maintenance of content.
Presenting complex information in a way that is user-friendly, easy to maintain and factually correct.
Making sure any information stays up to date, with a special focus on links to government and regulatory websites.
Ensure that the website is fully responsive and easy to navigate on mobile devices.
Feedback on LinkedIn profiles for both the company and team members.
Ongoing maintenance, revision and SEO as needed.
Ongoing feedback on Social Media platforms (implemented in a phased approach).